The Danes and Critical Illness

When developing a critical illness product firms can be sure of one two things: that critical illness is best sold in bulk, i.e. to a company for all its employees, or via a pension fund or a trade union, and also that it is best to follow the Kiss (Keep it simple stupid) philosophy, meaning: don’t cover to many or exotic illnesses, merely a handful of the more common, which are known and understood by the public. It is worth to mention that to some people it will come as a surprise that 67% of Denmark’s working population are insured against critical illness – quite a high number.

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